White Space in Websites
In graphic design space is used to separate or connect elements in your design layout, adding wide space creates emphasis on the difference between different graphic elements of the composition and by adding more narrower space between them creates more relationships between the elements.
Depending on the use of spacing techniques in your design layout it can help your design convey different meanings as quality, solitude, cleanliness, purity, spirituality, openness and calmness.
What is White Space in Web Design?
White space is used by designers to create a visual hierarchy among the graphic elements to help the viewer scan the design and easily identify the focal points, by adding white space in your design it also increases the legibility and readability of your text and negative space can help you to create a minimalist design style.
Do you live in the Vancouver area and are looking for a Web Designer?
We have clients from the Vancouver area and love helping businesses get started with their digital branding
(Logo Design, Web Design, Ecommerce, SEO.)
How To Use White Space in Graphic Design
Micro White SpaceWhen we are talking about micro whitespace we refer to the small space between graphic elements as letters, text lines, paragraphs, buttons and icons. Micro white space is usually used in paragraphs to improve the content legibility and help the viewer to read faster the text with better comprehension thanks to adding margins to it as if the text goes outside the paragraph’ it will make it harder to read for the viewer.
Macro White Space
Unlike Micro White Space, macro white space acts like a big picture white space helping as a container of the overall design as it is used as a major design layout element to emphasize different parts of the design composition.
Active White Space
Active White Space refers to the space added in a design layout intentionally to create more focus on specific parts of the design or content from the design, it’s called active white space as the main function of it it’s to be noticed and create emphasis on specific elements.
Passive White Space
On other hand, passive white space is added in a more organic way between words, lines or the blank space around a logo design, and in most cases it goes unnoticed as the main function of the passive white space is to increase readability and comprehension of the design.
Why White Space Is Important
White space or negative space is a really important design element used to create visual hierarchy in our design layout and can make the difference between a good design vs average design, let’s see some benefits of using correctly white space in your design composition.
The correct use of negative space in your graphic design layout can make it easier for the viewer to identify the important elements of it, so we can use white space to focus the eye on the content we want for the viewer to read first.
Helps to build a hierarchy
As space is a visual hierarchy principle it allows white space to create hierarchy among the design elements present in our composition, making our design project easier to understand and it helps to build an eye path for the viewer to follow the content ideas in order.
Creates a certain design style
As mentioned earlier on this post, white space is key design elements for different styles as it can help your design look more luxury, minimalist, premium or modernist by using the negative space and is a key principle for minimalist design style which you can read more on this post.
Many luxury brands know the power of white space in graphic design as they add a lot of negative space on the presentation of their products to give all the focus on them creating a simple design where the focus is the product adding him premium quality traits.
Minimalism is always a trend in graphic design and it’s always associated with modern style, that is why many brands that want to be perceived as modern make a huge use of negative space on their designs creating very clean graphic design layouts.
White space is a key element for graphic designers to improve comprehension and readability in a text, especially is used micro white space for that purpose as there studies that says that good use of white space between lines and correct margins can increase the comprehension of a text up to 20%.
Group Elements and help the user
By using white space in a graphic design layout makes it easier for the viewer to identify groups of elements and make a logical order. By adding negative space to a design composition we can easily differentiate different parts of the design that can include images, text or branding elements.
Lastly but not least white space is used in graphic design to add emphasis to certain parts of the design making that part easily identifiable and clearly visible by adding more space, for example think about logos, adding more space around it helps to add more focus on your brand.