Comox Valley, Vancouver Island, B.C.
What is website maintenance?
Website maintenance refers to the tasks required to keep your website functioning properly and up to date. It involves regularly checking your website for updates and adding new content such as images, text or adding products for your online store.
Why is a website maintenance plan crucial for your business?
Here are some of the top reasons...
The majority of customers conduct online research (about 87%) before making a purchase online. People that are considering buying a product from you will likely end up on your website.
If your website gives them a negative impression of your company, they’ll likely continue their research on a competitor’s site, and you could miss out on a sale.
Your website helps grow your sales and plays a crucial role in guiding users toward making a purchase. In the case of ecommerce sites, your site facilitates purchases. If your site doesn’t work properly, you’ll miss out on potential sales.
Site visitors value user experience.
Among consumers who have a poor user experience on a site, 89% will shop with a competitor instead. Regular maintenance prevents these poor user experiences and encourages potential customers to stay on your site, increasing your chances of making a sale.
A website maintenance plan improves security.
Cyberattacks cost U.S. companies $15.4 million per year. Repairing the damage caused by cyberattacks is often costly, plus you may lose customers who no longer trust your company with their personal information.