01 - Tipography
Everything about the typography in your logo—from the typeface(s) to the weights, kerning, and capitalization—should telegraph your brand style and message. (An edgier brand may incorporate weathered text and an Old English font, for example.) Does the choice of typography used in your logo really represent you?
02 - Clever & Unique
You want your logo represent your advantages above all your competitors, if you sell or give a service that represent your business, make sure your logo express that advantage
03 - Colours
Colors have a language too, and each evoke different emotional responses. Have you researched the color psychology behind the colors you’re committing to, and do they align with your brand?
04 - Easy Fit
This is another simple one. Does your logo look good on various web and mobile applications?
05 - "Five Seconds"
The message your logo conveys should be quickly recognizable. If <strong>someone were to look at your logo for five seconds</strong>, would they know what your business is selling?