A brand identity is the visual representation of the values and “personality” of your brand. Identity design essentially sets the tone of your brand, and it can be used to evoke specific feelings in your audience. Your brand identity should be designed to communicate your company’s overall message and promote your business goals.
Developing a brand identity allows you to create a consistent message across all marketing materials. Each piece should have the same basic styles and design elements, creating a cohesive branding package.
Hiring employees is one thing but motivating them is another. When employees can recognize your brand, your mission, and your message, it’s easier for them to support your cause! Employees like to feel they’re a part of something exciting. A strong brand gives them something to feel pride in which ultimately leads to greater motivation! There’s a clear link between branding success and employee engagement!
Consumers use brands they trust. Having a strong brand is like making a promise to consumers. You’re setting a level of quality with your brand, and consumers know if they engage with your brand, they can expect that same level of quality. Social proof, customer service, and strong messaging all lead to building trust! Trust in your brand is step one for brand success!
You might know where your business is now, but do you know where you’ll take it in the future? Branding creates a roadmap for your business that propels it into tomorrow. You’ll know how to create products for your business whether you’re trying to launch a new product or print custom t-shirts. You’ll know how to communicate with your customers and employees. Most importantly, you’ll achieve branding success by knowing your own story as a business!